Journal Rebranding Campaign
January 2017 - Mark 2017 | Carnegie Mellon University
In collaboration with Noah Johnson, Kelly Li, KelliLaurel Mijares and Kyle Wing
What is the process of reimagining the identity of a non-traditional architecture journal?
As the editor-in-chief for the architecture journal inter·punct, I led a rebranding campaign to address three pressing priorities:
Seeking input from our members, I asked them:
Surprised by our aligned visions, our editorial team established two agenda items as we begin the project:
1. Reposition ourselves as a platform for free exchange of ideas.
2. Develop a new, dynamic and provocative brand to bolster presence.
I held on to these words in iterating through our logo design options:
We chose those designs collectively to adapt to different platforms. Replacing our black and white identity with the CMYK color scheme, we made the brand more vibrant to convey our aspiration as a dynamic journal.
Another challenge was to establish our digital presence. I worked collaboratively with other editors to translate our identity onto a responsive website.
We also screen printed merchandise for our launch party to raise funds for the next publication.